Who we are
Helix was built from the inside out.
Its founding team spent over a decade building one of the world's leading mobile gaming publishers — Voodoo. They understood the adtech ecosystem intimately, from both sides: as advertisers promoting their games, and as publishers monetizing them.
So when they saw an opportunity to do it better, they built their own solution.
For 3+ years, Helix powered cross-promotion campaigns across 200+ games — 300M+ daily impressions. The result: 5–12% revenue uplift on iOS, consistently, at scale.
In 2026, Helix opens to external supply and demand — because what works at that scale should be available to everyone.