CASE STUDY
How Boombit Boosted its ARPDAU with Helix
Integrated via LevelPlay | Midcore, Casual & Hypercasual
About Boombit
BoomBit is a Polish mobile game publisher specializing in casual and hypercasual titles. With a portfolio of 200+ games, 33M+ monthly active users and nearly 2B downloads across iOS and Android, the company has built a strong global presence — particularly in US, GB, DE - with titles such as Darts Club, Mini Golf Club, Car Driving School Simulator.
🎮 Genre: Midcore, Casual, Hypercasual
📱 Mediation: LevelPlay
🌍 Key GEOs: US, GB, DE
👥 MAU: 33M+
💰 Revenue Model: Ad-supported
The Challenge
⚠️ Monetization Pressure
The team was looking for additional bidding pressure to improve competition across high-value GEOs and reduce dependency on a limited set of demand sources.
🔍 Lack of Demand Diversity
The portfolio already integrates major global monetization partners, ensuring strong baseline demand coverage. The focus was therefore not on expanding core demand, but on increasing bidding granularity and incremental competition in select high-value segments.
How Helix Helped
Helix was integrated into BoomBit's portfolio via LevelPlay mediation in February 2026, covering games across iOS and Android. The onboarding process took less than 2 hours of engineering time — and the positive impact after only one month led to a broader rollout of their portfolio.
🧠 AI-Driven Bidding
Every impression is evaluated individually by Helix’s proprietary ML models — trained on 3+ years of data from 200+ internal titles. Bids reflect true predicted value, with zero self-preferencing.
🔌 Plug-and-Play SDK
Native LevelPlay adapter. — no custom development, no engagement risk. SDK footprint: +3.4MB Android / +3.8MB iOS.
🎮 Demand & Formats Quality
All campaigns are gaming-only, manually QA'd by Helix’s AdOps team. Standard and conservative ad templates for interstitials and rewarded video are protecting retention and user experience.
