CASE STUDY
How Voodoo Unlocked Incremental Ad Revenue with Helix for Hole.io
Integrated via LevelPlay | Hypercasual
About Hole.io
Hole.io is a Hyper-Casual game launched in 2018. With 2.6M+ monthly active users across iOS and Android, the game has built a strong global presence — particularly in the US.
🎮 Genre: Hypercasual
📱 Mediation: LevelPlay
🌍 Key GEOs: US
👥 MAU: 2.6M
💰 Revenue Model: 90% Ad-supported
The Challenge
⚠️ Monetization Pressure
After several years of monetization, eCPMs had been gradually plateauing, especially on interstitial and rewarded formats. As a live game with a stable but slowly declining user base, monetization efficiency is the primary growth lever and every incremental CPM point matters.
🔍 Lack of Demand Diversity
Ad revenue was historically concentrated across 2-3 major networks. When one underperformed or reduced bids, the impact on ARPDAU was immediate with no safety net. Hole.io needed a complementary demand source that could compete meaningfully in the auction and drive eCPMs up across all networks.
How Helix Helped
Helix has maintained its position as the 2nd largest network for Hole.io for 3+ years. This longevity is meaningful, as most new demand sources see early uplift that fades.
🧠 AI-Driven Bidding
Every impression is evaluated individually by Helix’s proprietary ML models — trained on 3+ years of data from 200+ internal titles. Bids reflect true predicted value, with zero self-preferencing.
🔌 Plug-and-Play SDK
Native LevelPlay adapter. — no custom development, no engagement risk. SDK footprint: +3.4MB Android / +3.8MB iOS.
🎮 Demand & Formats Quality
All campaigns are gaming-only, manually QA'd by Helix’s AdOps team. Standard and conservative ad templates for interstitials and rewarded video are protecting retention and user experience.
